| What is it | All-in-one CRM platform with AI agents for marketing, sales, and customer service teams |
|---|---|
| Pricing | Freemium — from €7/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Claude AI, IFTTT, n8n, Zapier |
| Best for | managing customer relationships and sales pipeline, automating marketing campaigns and content creation |
| Domain registered | 2005 |
Data updated Aug. 1, 2026
What does HubSpot do?
HubSpot is a customer platform that combines a smart CRM with tools for marketing, sales, service, content, data, and revenue management. It gives teams a single place to manage customer relationships, automate repetitive tasks, and track performance. The platform includes AI-powered agents—like a Customer Agent that resolves support tickets and a Prospecting Agent that finds leads—so you can offload work that used to take hours.
What makes HubSpot stand out is how everything connects. The Smart CRM acts as the single source of truth for all customer data. From there, each hub (Marketing, Sales, Service, Content, Data, Revenue) builds on that data without needing complex integrations. The Breeze AI layer adds agents and assistants that can draft emails, analyze customer sentiment, or generate content. For example, the Content Agent can write blog posts or social media copy based on your brand guidelines. The platform also offers a free tier, so you can start with basic CRM features and upgrade as you grow.
HubSpot is best for mid-market companies and growing businesses that want to unify their go-to-market operations without juggling a dozen separate tools. Marketing teams use it to run campaigns and track leads. Sales teams manage pipelines and automate outreach. Customer service teams handle tickets and measure satisfaction. It's not the cheapest option, but the depth of features and the connected data make it a strong choice for companies that need more than a basic CRM.
Key features
What makes it stand outWho is HubSpot for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 2 users
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- 500 HubSpot Credits
- 1,000 Marketing contacts
- Free tools with increased limits
- Remove HubSpot branding from Email marketing
- Live chat
- Forms
- Simple marketing automation
- Ad management
- Ad retargeting
- CRM segments
- Cookie Management Tools
Professional
Everything in Starter, plus:
- 3 Core Seats
- 3,000 HubSpot Credits
- 2,000 Marketing contacts
- AEO (Beta)
- Social media
- Lead scoring
- Advanced personalization
- Teams
- Omni-channel marketing automation
- Custom reporting
Enterprise
Everything in Professional, plus:
- 5 Core Seats
- 5,000 HubSpot Credits
- 10,000 Marketing contacts
- Organize teams
- Multi-touch revenue attribution
- Lookalike Lists (Beta)
- Customer journey analytics
- Limit access to content and data
- Journey automation (Beta)
- Email approvals
HubSpot AEO
- 25 Prompts daily
- Brand visibility scores across answer engines
- Prompt tracking and suggestions
- Competitor comparison
- Source and citation analysis
- Prioritized recommendations
Trust & presence
Gallery
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