ColorMagic

ColorMagic is a free, web-based tool that uses AI to help you create color palettes. You give it a starting point—like a word, a phrase, a hex code, or even an image—and it generates a coordinated set of colors in seconds. It's designed to take the guesswork out of color selection, whether you're brainstorming a brand identity or trying to match the vibe of a photograph.

The tool works through a simple, three-step process. You input your source material, click a button, and ColorMagic's AI suggests a palette. What makes it useful is the variety of input methods and the practical outputs. Beyond just showing you colors, it provides the hex codes, generates CSS for gradients, and lets you download the palette as a PNG. It also includes a library of pre-made palettes for inspiration, sorted by themes like 'Pastel', 'Luxury', or '80s'.

This tool is a clear fit for designers and creatives who need to work quickly with color. A graphic designer could use it to develop a client's brand colors from a company name. A web designer might upload a hero image to pull out a matching gradient for a site's background. Even artists and hobbyists can use it to find color schemes for characters or projects, as evidenced by users generating palettes based on Disney names or Studio Ghibli themes. It's a straightforward, no-cost solution for a common creative task.