PodRoll

PodRoll is a platform that helps podcasters grow their audience through a method called feed drops. You select an episode or trailer from your show, and PodRoll places it directly into the RSS feeds of other participating podcasts. Listeners of those shows will see your content in their podcast app's episode list, often in a 'You Might Also Like' section. This exposes your show to audiences that are already active podcast listeners, making it more likely they'll subscribe if they enjoy your content.

The system is built on a dual opt-in model, meaning both the podcast buying the promotion and the podcast hosting it must approve the match. This ensures content relevance and maintains quality. PodRoll provides detailed, IAB-compliant analytics so you can track downloads and conversion rates in real time. It also generates smart links that detect a listener's podcast app and open your show directly there, removing friction from the subscription process.

This tool is most beneficial for podcasters who have quality content but struggle with discoverability. It's a practical solution for launching a new show, promoting a special series, or simply building a listener base without relying on algorithmic luck or expensive marketing agencies. Established podcasters can also use it to monetize their audience by selling space in their own feed to other creators.