Moz

All-in-one SEO platform for keyword research, rank tracking, site audits, and monitoring AI search visibility.

moz.com

Verified API available Works with IFTTT · Integrately Free tier ~98k monthly visits

Quick facts
What is it	All-in-one SEO platform for keyword research, rank tracking, site audits, and monitoring AI search visibility.
Pricing	Freemium — from $20/mo
Free tier	Yes
Platform	Web Application
API	Yes
Works with	IFTTT, Integrately
Best for	Finding keywords to target for a new website, Tracking daily search engine rankings for a client
Domain registered	1998

Data updated Sept. 19, 2026

What does Moz do?

Moz Pro is a comprehensive SEO software suite designed to help websites improve their search engine rankings. It provides tools for tracking keyword performance across 170+ search engines, conducting in-depth site crawls to find technical issues, analyzing competitor strategies, and managing backlink profiles. The platform also includes features specifically for monitoring and improving visibility in AI-generated search answers, which is becoming increasingly important.

The tool works by giving you a central dashboard to monitor your site's health and performance. Key features include Keyword Explorer for discovering new keyword opportunities with difficulty scores, Link Explorer for analyzing your site's authority and backlinks, and a Site Crawl tool that audits your website for SEO problems. It also provides Domain Authority and the newer Brand Authority metrics to benchmark your performance against competitors.

This platform is most useful for digital marketers, SEO specialists, and agencies managing multiple client websites. Small business owners looking to improve their organic search presence will also benefit from the actionable insights. Real-world use cases include identifying which keywords to target in content creation, finding and fixing technical SEO issues that hurt rankings, and tracking progress over time with comprehensive reporting features.

Marketing Analytics Non-AI Marketing — Other Sales Lead Generation & Outreach Social Media Management

#ai search#backlink analysis#competitive analysis#keyword research#rank tracking#seo#site audit

Key features

What makes it stand out

Track keyword rankings across 170+ search engines

Crawl your website to identify technical SEO issues

Analyze competitor strategies and identify keyword gaps

Monitor backlink profile and domain authority metrics

Track visibility in AI-generated search answers

Who is Moz for?

Who benefits most from this tool

Finding keywords to target for a new website

Tracking daily search engine rankings for a client

Auditing a site for technical SEO problems

Pricing

Free tier available — start without a credit card

Free

50 rows per month
URL Metrics**
Links
Brand Authority
Link Intersect**
Linking Root Domains
Link Status**
Anchor Text
Final Redirect
Top Pages
Global Top Pages
Global Top Root Domains
Index Metadata
Usage Data
Keyword Metrics
Keyword Suggestions
Search Intent
Ranking Keywords

Starter

$20/month

3,000 rows per month
URL Metrics**
Links
Brand Authority
Link Intersect**
Linking Root Domains
Link Status**
Anchor Text
Final Redirect
Top Pages
Global Top Pages
Global Top Root Domains
Index Metadata
Usage Data
Keyword Metrics
Keyword Suggestions
Search Intent
Ranking Keywords

Growth

$125/month

50,000 rows per month
25 price per 10000 rows
URL Metrics**
Links
Brand Authority
Link Intersect**
Linking Root Domains
Link Status**
Anchor Text
Final Redirect
Top Pages
Global Top Pages
Global Top Root Domains
Index Metadata
Usage Data
Keyword Metrics
Keyword Suggestions
Search Intent
Ranking Keywords
Beta access

Advanced

$2000/month

4,000,000 rows per month
5 price per 10000 rows
URL Metrics**
Links
Brand Authority
Link Intersect**
Linking Root Domains
Link Status**
Anchor Text
Final Redirect
Top Pages
Global Top Pages
Global Top Root Domains
Index Metadata
Usage Data
Keyword Metrics
Keyword Suggestions
Search Intent
Ranking Keywords
Beta access

Enterprise

Custom

40,000,000 rows per month
3.5 price per 10000 rows
URL Metrics**
Links
Brand Authority
Link Intersect**
Linking Root Domains
Link Status**
Anchor Text
Final Redirect
Top Pages
Global Top Pages
Global Top Root Domains
Index Metadata
Usage Data
Keyword Metrics
Keyword Suggestions
Search Intent
Ranking Keywords
Beta access

Trust & presence

Search presence Top 10k site

Domain Domain registered 1998

Gallery

Click any image to enlarge

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