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Marketing Analytics

Branch

Mobile measurement and deep linking platform — tracks user journeys from click to conversion and routes users directly into your app.

Visit Website
branch.io
Verified API available ~12k monthly visits
What is it Mobile measurement and deep linking platform — tracks user journeys from click to conversion and routes users directly into your app.
Pricing Contact for Pricing
Free tier No
Platform Web Application
API Yes
Best for tracking mobile ad campaign performance, driving users from email campaigns directly into specific app screens
Domain registered 2011

Data updated Aug. 1, 2026

What does Branch do?

Branch is a mobile measurement and deep linking platform that helps businesses track user journeys and drive engagement. It provides comprehensive attribution analytics that connects every touchpoint—from paid ads and organic search to email campaigns and web links—showing exactly how users discover and interact with mobile apps. The platform handles over 6,000 edge cases to ensure deep links work reliably, routing users directly to specific content within an app rather than just the app store.

What sets Branch apart is its AI-powered tool called Ivy, which analyzes first-party data to deliver personalized marketing recommendations and automate link creation at scale. The platform offers robust fraud prevention, identifying and blocking invalid installs to protect marketing budgets. Unlike generic analytics tools, Branch specializes in the mobile ecosystem, providing cross-platform tracking that connects web, iOS, and Android user data into a single coherent journey.

This tool is particularly valuable for mobile app developers, growth marketing teams, and enterprise brands that need to prove ROI on their mobile investments. Companies use Branch to track campaign performance, reduce customer acquisition costs, increase app engagement, and create seamless user experiences that drive higher conversion rates and lifetime value.

Marketing Analytics
#ai insights#app-measurement#attribution#deep linking#fraud prevention#marketing tools#mobile analytics#user journey

Key features

What makes it stand out
01
Mobile attribution tracks user journeys from first click to in-app conversion
02
Deep linking seamlessly routes users from ads, email, and web directly into your app
03
AI-powered Ivy tool provides personalized marketing insights and automates link creation
04
Fraud prevention identifies and blocks invalid installs and clicks
05
Cross-platform analytics connects data across web, iOS, and Android channels

Who is Branch for?

Who benefits most from this tool
tracking mobile ad campaign performance
driving users from email campaigns directly into specific app screens
measuring ROI across multiple marketing channels

Pricing

Basics

Custom
  • Limit of 3 Ad partners
  • Limit of 3 Ad partner postbacks
  • Limit of 3 Data partner webhooks
  • Real-time mobile measurement and reporting
  • Multi-touch attribution
  • Configurable, rich in-app events
  • Configurable lookback windows
  • Customizable targeting validation rules
  • SKAN Conversion Studio
  • Single Source of Truth 1.0
  • SKAN Null CV modeling
  • SKAN CV recommendations
  • SKAN LTV Modeling
  • Cross-platform attribution
  • Real-time, cross-device, and web attribution
  • Conversion path visualization
  • CTV/OTT attribution and measurement
  • Cohort and retention reports
  • Customizable dashboards
  • Activity dashboard
  • LTV analytics
  • Pivot reports
  • Performance activity reporting
  • Fraud reporting
  • Programmatic cohort analytics API
  • Aggregated data API
  • Aggregated data report export

Essentials

Custom

Everything in Basics, plus:

  • Unlimited Ad partners
  • Limit of 25 Custom ad partners
  • Unlimited Ad partner postbacks
  • Unlimited Data partner webhooks
  • Prove ROI across channels and touchpoints
  • Connect unlimited partners
  • Navigate SKAdNetwork (SKAN) with clarity
  • Catch fraud before it costs you
  • Track lifetime value (LTV) and retention over time

Enterprise

Custom

Everything in Essentials, plus:

  • Unlimited Ad partners
  • Unlimited Custom ad partners
  • Unlimited Ad partner postbacks
  • Unlimited Data partner webhooks
  • Predict LTV before you’ve spent the budget
  • Measure and attribute CTV/OTT
  • See the full path from click to loyal customer
  • Overcome signal loss with advanced SKAN modeling
  • Build at scale with APIs that flex to your stack

Trust & presence

Search presence Top 1k site
Domain Domain registered 2011

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Pricing page

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