Optimize Images
Online tool to compress and convert images — reduce file size while maintaining quality for web performance.
| What is it | Online tool to compress and convert images — reduce file size while maintaining quality for web performance. |
|---|---|
| Pricing | Freemium — from $9/mo |
| Free tier | Yes |
| Platform | Web Application |
| Best for | Reducing website loading times, Preparing images for social media |
| Domain registered | 2006 |
Data updated Aug. 1, 2026
What does Optimize Images do?
Optimize Images is a web-based tool that compresses and converts image files to reduce their size while maintaining visual quality. It supports multiple formats including PNG, JPG, GIF, SVG, AVIF, and WebP, allowing users to process individual images or batch upload up to 100 files at once. The tool offers three compression levels—recommended, medium, and ultra—giving users control over the balance between file size reduction and image quality preservation.
What sets Optimize Images apart is its website scanning feature, which analyzes entire websites to identify images that need optimization for better loading performance. Users can also convert between formats, add watermarks, and generate SEO-friendly HTML code for optimized images. The premium version unlocks higher limits, including 50MB maximum file size and 30GB monthly bandwidth transfer.
This tool is particularly useful for web developers looking to improve site speed and Core Web Vitals, content creators preparing images for online publication, and digital marketers who need to optimize visual assets for various platforms. It addresses practical needs like reducing bandwidth usage, improving page load times, and ensuring images are in the most efficient format for web delivery.
Key features
What makes it stand outWho is Optimize Images for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 10MB max upload size
- 30 images per batch
- 1GB monthly bandwidth
- 250MB max optimization size
- Image optimization
- Format conversion to AVIF and WEBP
Premium basic plan
- 50MB max upload size
- 100 images per batch
- 10GB monthly bandwidth
- 250MB max optimization size
- Image optimization
- Format conversion to AVIF and WEBP
Premium Business plan
- 50MB max upload size
- 100 images per batch
- 30GB monthly bandwidth
- 250MB max optimization size
- Image optimization
- Format conversion to AVIF and WEBP
- Includes artify, iconshock, and bypeople bundle
Trust & presence
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