FullStory
Digital experience intelligence platform that captures user behavior to identify friction and improve websites and apps.
| What is it | Digital experience intelligence platform that captures user behavior to identify friction and improve websites and apps. |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Workato, Zapier |
| Best for | identifying checkout friction on an e-commerce site, improving user onboarding for a SaaS application |
| Domain registered | 2001 |
Data updated Aug. 1, 2026
What does FullStory do?
FullStory is a digital experience intelligence platform that helps businesses understand how people use their websites and apps. It works by automatically capturing every user interaction—clicks, scrolls, form entries, and page navigation—and compiling this data into a searchable, visual format. The core of the service is its ability to record complete user sessions, which teams can replay to see exactly what a customer experienced, making it much easier to identify where people get confused or frustrated.
What sets FullStory apart is its use of AI to analyze this behavioral data at scale. Instead of manually reviewing thousands of sessions, its StoryAI feature can automatically surface common problems, like broken links, unclickable buttons, or form fields that cause errors. This allows teams to quickly focus on the issues that have the biggest impact on the user experience. The platform also includes tools for creating in-app guides and surveys, enabling teams to gather direct feedback and provide help at the right moment.
This tool is particularly valuable for product managers, UX designers, and marketing teams who need concrete evidence to guide their decisions. For example, an e-commerce team can use FullStory to see why shoppers abandon their carts, or a SaaS company can improve its sign-up flow by watching where new users struggle. By connecting user behavior to business outcomes, FullStory helps teams build better digital products based on real data, not just assumptions.
Key features
What makes it stand outWho is FullStory for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFullstoryFree
- 10 max users
- 30,000 monthly sessions
- 12 data retention months
- Session Replay
- basic analytics
- debugging tools
Trust & presence
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