Fathom Analytics
Privacy-first web analytics tool — simple dashboard, no cookies required, GDPR compliant out of the box
| What is it | Privacy-first web analytics tool — simple dashboard, no cookies required, GDPR compliant out of the box |
|---|---|
| Pricing | Paid — from $15/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Best for | tracking website traffic without compromising visitor privacy, replacing Google Analytics with a simpler alternative |
| Domain registered | 2018 |
Data updated Aug. 1, 2026
What does Fathom Analytics do?
Fathom Analytics is a web analytics tool designed as a privacy-focused alternative to Google Analytics. It provides website owners with essential traffic insights while respecting visitor privacy. The platform tracks page views, referral sources, and user interactions without using cookies or collecting personal data. Setup involves adding a single line of JavaScript code to your website, and data begins appearing in the dashboard immediately.
What sets Fathom Analytics apart is its commitment to privacy by design. The service anonymizes IP addresses and avoids cookies entirely, which means websites using it don't need cookie consent banners for analytics tracking. The dashboard shows only human visits by automatically filtering out bots and spam traffic. The company emphasizes compliance with major privacy regulations including GDPR, CCPA, and PECR without requiring additional configuration.
This tool works well for business owners, developers, and marketing teams who want straightforward website analytics without complexity. It's particularly valuable for companies operating in privacy-conscious industries or regions with strict data protection laws. The platform handles traffic spikes reliably and offers unlimited data retention, making it suitable for long-term trend analysis.
Key features
What makes it stand outWho is Fathom Analytics for?
Who benefits most from this toolPricing
Up to 100,000 pageviews
- 100,000 pageviews
- Up to 50 sites included
- Ecommerce/event tracking included
- Easy integration with all CMSs/frameworks
- API access
Up to 200,000 pageviews
- 200,000 pageviews
- Up to 50 sites included
- Ecommerce/event tracking included
- Easy integration with all CMSs/frameworks
- API access
Up to 500,000 pageviews
- 500,000 pageviews
- Up to 50 sites included
- Ecommerce/event tracking included
- Easy integration with all CMSs/frameworks
- API access
Up to 1,000,000 pageviews
- 1,000,000 pageviews
- Up to 50 sites included
- Ecommerce/event tracking included
- Easy integration with all CMSs/frameworks
- API access
Over 25,000,000 pageviews
- 25,000,000 pageviews
- Up to 50 sites included
- Ecommerce/event tracking included
- Easy integration with all CMSs/frameworks
- API access
Trust & presence
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