Source Public Beta

Source Public Beta is an AI-powered marketing attribution platform designed specifically for B2B growth teams. It connects to your advertising platforms and CRM systems to track exactly where your customers come from, showing which marketing efforts actually drive revenue rather than just clicks. The platform provides a unified view of your marketing and sales funnel, helping you understand how leads convert into customers across different channels.

The tool uses artificial intelligence to analyze your marketing data and provide specific recommendations on where to focus your spending for maximum impact. It features preset dashboards that marketers can customize quickly, real-time performance alerts, and detailed channel analysis that drills down to specific content, keywords, and campaigns. The self-serve platform can be set up in minutes without technical assistance.

B2B marketing teams and growth professionals benefit most from Source Public Beta, particularly those who need to demonstrate ROI from marketing campaigns and optimize their budget allocation. Real-world use cases include identifying which ad channels generate the highest-quality leads, understanding which website pages convert visitors into customers, and tracking progress toward specific marketing KPIs like lead volume and conversion rates.