Clearbit
B2B data enrichment platform that identifies companies visiting your site and enriches customer profiles with firmographic data.
| What is it | B2B data enrichment platform that identifies companies visiting your site and enriches customer profiles with firmographic data. |
|---|---|
| Pricing | Unknown |
| Platform | Web Application |
| API | Yes |
| Works with | Integrately, Make, n8n, Workato, Zapier |
| Best for | Enriching CRM contact records with company information, Identifying high-value leads from website traffic |
| Domain registered | 2003 |
Data updated Aug. 1, 2026
What does Clearbit do?
Clearbit is a B2B data platform that helps sales and marketing teams understand their potential customers. It works by gathering public data from the web and using proprietary data combined with large language models (LLMs) to turn unstructured information into clean, standardized datasets. The result is a detailed view of companies and the people who work there, providing information like industry, company size, and corporate hierarchies.
The tool stands out by enriching every customer record in your system, offering global coverage in any language. It provides real-time lead scoring and routing, helping teams instantly identify high-fit prospects. A key feature is its ability to reveal buying intent by turning anonymous website traffic into identifiable company visits, highlighting businesses that match your ideal customer profile. It also shortens web forms by auto-filling data, which can improve conversion rates.
This tool is most beneficial for B2B sales, marketing, and revenue operations teams. Sales teams use it to prioritize leads and understand a company's background before a call. Marketing teams use it to identify which companies are visiting their website and to create targeted account-based marketing campaigns. It's also used by operations teams to clean and standardize customer data across their entire tech stack.
Key features
What makes it stand outWho is Clearbit for?
Who benefits most from this toolTrust & presence
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