Hotjar
See how people use your site with heatmaps, session recordings, and feedback tools.
| What is it | See how people use your site with heatmaps, session recordings, and feedback tools. |
|---|---|
| Pricing | Freemium — from €49/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Zapier |
| Best for | identifying UX issues on websites, understanding user behavior patterns |
| Domain registered | 2007 |
Data updated Aug. 1, 2026
What does Hotjar do?
Hotjar is a tool that shows you exactly how visitors interact with your website. It creates visual heatmaps that reveal where people click, move, and scroll on your pages. It also records real user sessions so you can watch individual journeys, and it provides survey tools to collect direct feedback from your audience. This combination helps you identify what's working well and what might be causing confusion or drop-offs.
The tool works by adding a small snippet of code to your website. Once installed, it starts collecting anonymous interaction data. What makes Hotjar stand out is how it connects different types of insights. You can watch a session recording of a user who abandoned their cart, then see a heatmap of that page to spot where others also hesitated, and finally read survey responses about checkout frustrations. This layered approach gives you a complete picture of the user experience.
Hotjar is especially useful for website owners, product managers, UX designers, and marketing teams. A small business might use it to see why a contact form isn't converting. An e-commerce site could identify where shoppers get stuck before purchasing. Content creators can learn which parts of a blog post keep readers engaged. It's for anyone who wants to move beyond basic analytics and truly understand user behavior.
Key features
What makes it stand outWho is Hotjar for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 100 surveys
- 1 projects
- 200,000 monthly sessions
- Replays, Heatmaps + Funnels
- Error & performance monitoring
- Basic surveys
- Connect with LLMs (MCP)
Growth
Everything in Free, plus:
- 7,000 monthly sessions
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense, Contentsquare's AI
- 13 month data access
Pro
Everything in Growth, plus:
- 3 projects
- 1,000,000 monthly sessions
- Precision filtering, retroactive
- Multi-session replay summaries
- Revenue goals & tracking
- Sense Analyst
Enterprise
Everything in Pro, plus:
- custom monthly sessions
- Experience monitoring
- Error summaries
- Data feeds
- Dedicated support & SLAs
- Unlimited projects
Trust & presence
Gallery
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