MoMAR

MoMAR is an unauthorized gallery concept that uses a mobile app to overlay digital art exhibitions in physical museum spaces. It is a non-profit project that aims to democratize art curation by existing outside of traditional, privatized museum structures. Visitors download the app, then point their phone's camera within a partnered museum, like the Museum of Modern Art (MoMA), to see alternate artworks from the MoMAR collection displayed through Augmented Reality.

The tool works by using your smartphone's camera and location. The app displays digital sculptures and artworks that are curated for specific rooms or outdoor spaces within the museum. This creates a parallel, digital exhibition that coexists with the physical one. What makes MoMAR stand out is its philosophy; it is explicitly non-owned and operates as a platform for collective, unauthorized artistic intervention, challenging traditional gatekeeping in the art world.

This tool is for art lovers and curious museum-goers who want to experience an alternative layer of culture during their visit. It benefits digital artists seeking new, immersive ways to display their work outside conventional galleries. Real-world use cases include exploring a hidden AR exhibition in the MoMA Sculpture Garden or viewing contemporary digital art in a room dedicated to classic painters, offering a unique, layered cultural experience.