Launcher

Launcher is a specialized advertising platform that connects brands with audiences through connected TV. It functions as a sales house, meaning it aggregates and sells exclusive advertising space directly on the operating systems of major Smart TV and TV set-top box manufacturers. This provides a direct channel for video ads to reach viewers on their home screens and within the device interfaces.

The platform's main strength is its exclusive partnerships with leading hardware vendors, granting advertisers access to premium, brand-safe inventory that isn't available through other programmatic channels. Launcher handles the entire campaign process, from planning and placement to performance measurement, ensuring 100% viewability and fraud-free traffic directly guaranteed by the vendors themselves.

This service is built for brands and media agencies looking to expand their digital video campaigns into the living room with confidence. It is particularly useful for major advertisers who require high-impact, full-screen placements and guaranteed quality metrics for their television-based digital campaigns, ensuring their message is seen in a controlled, premium environment.