The Pudding

The Pudding is an online magazine that publishes long-form essays where the story is told primarily through interactive charts, maps, and other data visualizations. Each article tackles a specific, often quirky or culturally relevant question—like analyzing animal sounds across languages, mapping moments of human happiness, or tracking the use of the word 'democracy' in Congress. The writing is sharp and accessible, but the custom-built, playful visualizations are the main event, transforming dense data into engaging, clickable experiences.

The tool stands out because it builds every visualization from the ground up to fit its specific story. This isn't a template-driven platform; it's a bespoke creative process for each piece. The team combines data analysis, design, and code to create unique scrolly-telling experiences you can't find anywhere else. The result is a collection of deeply researched and unexpectedly fun explainers that make complex topics feel intuitive.

This publication is perfect for curious readers, data enthusiasts, journalists, and designers. It's a fantastic resource for anyone looking to understand how to tell a compelling story with data or for those who simply enjoy learning about the world through a unique, visual lens. It serves as both entertainment and inspiration for effective data communication.