Indicative
Product analytics platform that connects to your data warehouse to analyze customer journeys without SQL
| What is it | Product analytics platform that connects to your data warehouse to analyze customer journeys without SQL |
|---|---|
| Pricing | Contact for Pricing |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Best for | visualizing customer conversion funnels, analyzing user retention and churn |
| Domain registered | 2002 |
Data updated Aug. 1, 2026
What does Indicative do?
Indicative is a product analytics platform built for data-driven teams. It connects directly to your data warehouse, data lake, CDP, or website and mobile app sources, letting you analyze the entire customer journey without writing SQL or any code. The platform focuses on helping teams understand how users move through their product, where they convert, and where they drop off.
Key features include a multipath funnel that shows every route users take toward conversion, customer journey analysis to reveal common behavioral paths, segmentation for slicing users by actions and attributes, and cohort analysis to track retention over time. The tool is designed to be accessible to non-technical team members while still powerful enough for analysts.
Indicative is best suited for product managers, marketing teams, and data analysts who need quick, visual insights from their product data. Common use cases include optimizing conversion funnels, improving user retention, and identifying which features or campaigns drive the most engagement.
Key features
What makes it stand outWho is Indicative for?
Who benefits most from this toolPricing
Value-based pricing
- Access to all features
- Unlimited real-time products
- No monthly event or user caps
- Unlimited data inputs and destinations
- Unlimited data warehouse connections
- Transparent, predictable costs
- No overages or penalties
Trust & presence
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