Blings

Blings is a platform that lets you create interactive videos that change for each person who watches them. Instead of making hundreds of individual videos for a marketing campaign, you create one master 'Live Asset.' This single video template can then pull data from your CRM or CDP to insert a viewer's name, a specific offer, local information, or even personalized images. The result is a video that feels like it was made individually for each customer, sent directly through email or your existing marketing tools like Braze, Salesforce, or HubSpot.

The tool works by providing an editor where you can build your video and set the rules for personalization. You don't need to edit a complex timeline; you simply designate which text, scenes, or images should be dynamic. Blings also includes an AI feature to help you generate campaign ideas from a simple description. A key feature is the ability to run experiments, allowing you to test different video variants to see which script or call-to-action performs best before sending it to your entire audience.

This tool is a clear fit for marketing teams at medium to large companies, particularly those focused on customer lifecycle, loyalty programs, and CRM. Real-world use cases include sending personalized birthday offers, creating unique onboarding sequences for new customers, or running promotional campaigns where the offer is tailored to a user's past purchases. The case studies from brands like McDonald's and the Cleveland Cavaliers show it's used to significantly boost engagement, click-through rates, and conversions.