KickoffLabs
Create viral referral programs, waitlists, and giveaways to grow your email list and customer base with AI-generated campaigns.
| What is it | Create viral referral programs, waitlists, and giveaways to grow your email list and customer base with AI-generated campaigns. |
|---|---|
| Pricing | Paid — from $19/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | Integrately |
| Best for | pre-launch waitlist management, newsletter subscriber growth |
| Domain registered | 2011 |
Data updated Aug. 1, 2026
What does KickoffLabs do?
KickoffLabs is a specialized platform that helps businesses create and manage viral referral campaigns to grow their customer base. The tool uses AI to generate complete campaign setups in minutes, handling everything from landing page creation to referral mechanics. Users can choose from several campaign types including pre-launch waitlists, bonus entry giveaways, milestone reward programs, and email opt-in incentives.
The platform stands out with its AI-powered campaign generator that creates tailored programs based on proven templates. Once set up, KickoffLabs provides unique sharing links for each participant, tracks referral chains to identify top influencers, and includes built-in fraud protection. The system automatically runs A/B tests to optimize conversion rates and integrates with popular email providers and website builders like Mailchimp, Klaviyo, Webflow, and Wix.
KickoffLabs works best for startups preparing for product launches, businesses running promotional contests, and marketing teams looking to grow their email lists through referral mechanics. The platform has helped customers collect over 100 million leads, with viral sharing accounting for about 50% of total leads generated. Campaigns can be embedded as widgets, popups, or run as separate landing pages depending on the user's needs.
Key features
What makes it stand outWho is KickoffLabs for?
Who benefits most from this toolPricing
Hobby
- 0 team members
- 1 custom domains
- 500 leads per month
- 10 signups per minute
- 500 Leads per month
- Unlimited Total Leads
- Unlimited Campaigns
- 1 Brand
- 1 Custom Domain
- Autoresponder Emails
- Advanced Fraud Prevention
Premium
Everything in Hobby, plus:
- 0 team members
- 1 custom domains
- 2,500 leads per month
- 25 signups per minute
- 2,500 Leads / mo
- Unlimited Campaigns
- 1 Brand
- 1 Custom Domain
- Branding Free Landing Pages
- Reward Level Emails
- A/B Testing
- Tracking Pixels/Scripts
- Integrations
Business
Everything in Premium, plus:
- 3 team members
- 3 custom domains
- 10,000 leads per month
- 50 signups per minute
- 10,000 Leads / mo
- Unlimited Campaigns
- 3 Brands
- 3 Custom Domains
- 3 Team Members
- No KickoffLabs Branding
- SMS Contests Optional
- Custom Email Templates and Domains
- Advanced Reporting
- Advanced Actions
- 1:1 Onboarding / Setup Meeting
Enterprise
Everything in Business, plus:
- 5 team members
- 5 custom domains
- 25,000 leads per month
- 100 signups per minute
- 25,000 Leads / mo
- Unlimited Campaigns
- 5 Brands
- 5 Custom Domains
- 5 Team Members
- SMS Included - $50 value!
- Priority Support
- Free Design Tweaks
- 1:1 Onboarding / Setup Meeting
Trust & presence
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Works with Integrately
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