KickoffLabs

Create viral referral programs, waitlists, and giveaways to grow your email list and customer base with AI-generated campaigns.

Visit Website
kickofflabs.com
Verified API available Works with Integrately ~3.6k monthly visits
Quick facts
What is it Create viral referral programs, waitlists, and giveaways to grow your email list and customer base with AI-generated campaigns.
Pricing Paid — from $19/mo
Free tier No
Platform Web Application
API Yes
Works with Integrately
Best for pre-launch waitlist management, newsletter subscriber growth
Domain registered 2011

Data updated Aug. 1, 2026

What does KickoffLabs do?

KickoffLabs is a specialized platform that helps businesses create and manage viral referral campaigns to grow their customer base. The tool uses AI to generate complete campaign setups in minutes, handling everything from landing page creation to referral mechanics. Users can choose from several campaign types including pre-launch waitlists, bonus entry giveaways, milestone reward programs, and email opt-in incentives.

The platform stands out with its AI-powered campaign generator that creates tailored programs based on proven templates. Once set up, KickoffLabs provides unique sharing links for each participant, tracks referral chains to identify top influencers, and includes built-in fraud protection. The system automatically runs A/B tests to optimize conversion rates and integrates with popular email providers and website builders like Mailchimp, Klaviyo, Webflow, and Wix.

KickoffLabs works best for startups preparing for product launches, businesses running promotional contests, and marketing teams looking to grow their email lists through referral mechanics. The platform has helped customers collect over 100 million leads, with viral sharing accounting for about 50% of total leads generated. Campaigns can be embedded as widgets, popups, or run as separate landing pages depending on the user's needs.

Key features

What makes it stand out
01
AI campaign generator creates referral programs in minutes
02
Multiple campaign types including waitlists, giveaways, and reward programs
03
Embeddable widgets and popups for easy website integration
04
Advanced tracking to identify top influencers and referral chains
05
Automatic A/B testing to optimize conversion rates

Who is KickoffLabs for?

Who benefits most from this tool
pre-launch waitlist management
newsletter subscriber growth
viral contest and giveaway campaigns

Pricing

Hobby

$19.0/month
  • 0 team members
  • 1 custom domains
  • 500 leads per month
  • 10 signups per minute
  • 500 Leads per month
  • Unlimited Total Leads
  • Unlimited Campaigns
  • 1 Brand
  • 1 Custom Domain
  • Autoresponder Emails
  • Advanced Fraud Prevention

Premium

$69.0/month

Everything in Hobby, plus:

  • 0 team members
  • 1 custom domains
  • 2,500 leads per month
  • 25 signups per minute
  • 2,500 Leads / mo
  • Unlimited Campaigns
  • 1 Brand
  • 1 Custom Domain
  • Branding Free Landing Pages
  • Reward Level Emails
  • A/B Testing
  • Tracking Pixels/Scripts
  • Integrations

Business

$145.0/month

Everything in Premium, plus:

  • 3 team members
  • 3 custom domains
  • 10,000 leads per month
  • 50 signups per minute
  • 10,000 Leads / mo
  • Unlimited Campaigns
  • 3 Brands
  • 3 Custom Domains
  • 3 Team Members
  • No KickoffLabs Branding
  • SMS Contests Optional
  • Custom Email Templates and Domains
  • Advanced Reporting
  • Advanced Actions
  • 1:1 Onboarding / Setup Meeting

Enterprise

$289.0/month

Everything in Business, plus:

  • 5 team members
  • 5 custom domains
  • 25,000 leads per month
  • 100 signups per minute
  • 25,000 Leads / mo
  • Unlimited Campaigns
  • 5 Brands
  • 5 Custom Domains
  • 5 Team Members
  • SMS Included - $50 value!
  • Priority Support
  • Free Design Tweaks
  • 1:1 Onboarding / Setup Meeting

Trust & presence

Domain Domain registered 2011

Gallery

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