education

Novela

AI-powered marketing simulations for students to practice strategic decision-making with an in-game AI copilot.

novela.ltd

Verified

Quick facts
What is it	AI-powered marketing simulations for students to practice strategic decision-making with an in-game AI copilot.
Pricing	Paid
Platform	Web Application
Best for	Teaching digital marketing strategy, Practicing AI-assisted campaign building
Domain registered	2023

Data updated Aug. 1, 2026

What does Novela do?

Novela is a web-based platform that provides AI-powered marketing simulations for educational institutions. It places students in realistic marketing scenarios where they must make strategic decisions about digital campaigns, from B2B marketing to social media strategy. The simulations include five different marketing environments, each designed to teach specific skills and trade-offs that professionals face in the real world.

The platform features Ela, an in-game AI copilot that assists students throughout the simulations. Ela proposes marketing strategies, generates content ideas, and challenges student assumptions, forcing learners to critically evaluate AI-generated insights before making final decisions. This approach helps students develop the judgment needed to work effectively with AI tools rather than simply following automated recommendations. The simulations require no preparation time from educators and can be activated quickly for classroom use.

Novela is particularly valuable for marketing professors at business schools and universities teaching undergraduate, MSc, MBA, and executive education courses. Students benefit from hands-on practice in a risk-free environment, building confidence in their ability to manage AI-powered marketing campaigns. The platform has been adopted by several leading global institutions including Kellogg School of Management, INSEAD, and Imperial College London.

Coaching education students Teaching

#ai copilot#ai education#business-training#digital marketing#marketing-simulation

Key features

What makes it stand out

Five marketing simulations covering B2B, social media, and digital advertising

In-game AI copilot (Ela) proposes strategies and generates content

Hands-on practice in environments with real-world trade-offs and uncertainty

Designed for undergraduate, MSc, MBA, and executive education courses

Zero-prep activation for educators to integrate into syllabi

Who is Novela for?

Who benefits most from this tool

Teaching digital marketing strategy

Practicing AI-assisted campaign building

Preparing students for real-world marketing decisions

Trust & presence

Domain Domain registered 2023

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