Keyword Hero
SEO tool that uncovers the real keywords driving your Google Analytics traffic and conversions.
| What is it | SEO tool that uncovers the real keywords driving your Google Analytics traffic and conversions. |
|---|---|
| Pricing | Freemium — from $9/mo |
| Free tier | Yes |
| Platform | Web Application |
| Best for | Identifying which search queries lead to conversions, Separating brand and non-brand traffic for clearer SEO reporting |
| Domain registered | 2017 |
Data updated Aug. 1, 2026
What does Keyword Hero do?
Keyword Hero is a tool that solves a specific, frustrating problem for anyone who uses Google Analytics: the 'not provided' label that hides the actual search terms people use to find your site. It works by restoring this missing keyword data and connecting it directly to your analytics. You can see which specific queries brought users to your pages, and more importantly, which of those searches led to conversions like sign-ups or purchases. This turns vague traffic numbers into actionable insights.
The tool uses a semantic algorithm and clickstream data to match sessions with likely search queries, aiming for high accuracy. It doesn't just list keywords; it organizes them. Keyword Hero automatically separates brand searches from non-brand searches, which is crucial for understanding true organic growth. It also classifies keywords by search intent—like informational, navigational, commercial, or transactional—helping you understand why people are searching. You can upload and analyze historical Google Analytics data to spot long-term trends.
This tool is most valuable for SEO specialists, marketing managers, and business owners who rely on organic search traffic. If you've ever wondered which blog post topics are actually pulling in valuable visitors, or which product-related searches lead to sales, Keyword Hero provides the answers. It's particularly useful for content strategy, allowing teams to create material that matches real user intent, and for reporting, giving a clearer picture of SEO's return on investment beyond just pageviews.
Key features
What makes it stand outWho is Keyword Hero for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardLittle Hero
- 2,000 organic sessions
- Keywords performance and comparison
- Google Analytics upload
Big Hero
- 10,000 organic sessions
- Keywords performance and comparison
- Custom segments
- Brand performance report
- Device performance report
- Country performance report
- 1 key events tracking
- Google Analytics upload
- Load up to 1 month of historical data
GIANT Hero
- 50,000 organic sessions
- Keywords performance and comparison
- Custom segments
- Brand performance report
- Device performance report
- Country performance report
- Keyword search intent
- 3 key events tracking
- Google Analytics upload
- Load up to 6 month of historical data
ULTIMATE Hero
- 250,000 organic sessions
- Keywords performance and comparison
- Custom segments
- Brand performance report
- Device performance report
- Country performance report
- Keyword search intent
- Keyword data as BigQuery table*
- 10 key events tracking
- Google Analytics upload
- Load up to 16 month of historical data
ULTIMATE PRO HERO
- 250,000 organic sessions
- Keywords performance and comparison
- Custom segments
- Brand performance and comparison
- Device performance and comparison
- Country perfofrmance report
- Keyword search intent
- Keyword data as Bigquery table*
- Dedicated support
- 10+ key events tracking
- Google Analytics upload
- Load up to 16 month of historical data
Trust & presence
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