Jacquard

Jacquard is an enterprise platform that generates and optimizes brand messaging across digital channels. It uses AI to produce copy that stays on-brand and performs well, replacing subjective approval processes with data-driven governance. Marketers feed in a strategic brief, and the system creates variants for email, SMS, mobile push, in-app messages, web push, and even ChatGPT apps — all while enforcing brand guidelines.

The platform operates in four stages: Generate + Calibrate, Optimise + Contextualize, Distribute, and Understand. In the first stage, Jacquard's Language2 architecture applies deterministic guardrails — it filters for stylistic compliance before prediction, so you don't get off-brand or risky outputs. Raw LLMs are replaced with a controlled generation process that respects your brand voice. Next, it optimizes messaging at two levels: audience-wide optimization uses experimental design to find the highest-performing language for the total audience, while contextual messaging personalizes each message for individual users based on product and profile data. After distribution, the Understand stage provides explainable performance analytics — showing exactly which copy elements drove results.

Jacquard supports over 27 languages and can unify performance learnings across regions. It's built for large marketing teams — CRM managers, lifecycle marketers, and brand teams at companies like Currys, P&O Cruises, and Home Chef. Real-world results include a 42% uplift in email opens and a 102% increase in revenue for one client. If you need to scale personalized, on-brand messaging across multiple channels without sacrificing performance or control, Jacquard is worth a look.