Lead Generation

Keyplay

B2B marketing platform that uses AI agents to automate and execute go-to-market strategies.

keyplay.io

Verified API available Free tier

Quick facts
What is it	B2B marketing platform that uses AI agents to automate and execute go-to-market strategies.
Pricing	Freemium
Free tier	Yes
Platform	Web Application
API	Yes
Best for	Automating ideal customer profile marketing, Executing go-to-market campaigns
Domain registered	2022

Data updated Aug. 1, 2026

What does Keyplay do?

Keyplay is a B2B marketing platform designed for modern go-to-market teams. It focuses on ICP (Ideal Customer Profile) marketing, using artificial intelligence to help teams identify and reach their target customers more effectively. The platform appears to integrate various marketing functions into a single system, aiming to streamline the process of connecting with potential business clients.

The tool stands out by emphasizing AI agents that don't just analyze data but actually execute marketing tasks. This represents a shift from traditional marketing platforms that require manual operation to systems where AI handles implementation. Keyplay also mentions privacy-friendly analytics, suggesting a focus on data protection while still providing valuable insights for marketing teams.

This platform benefits B2B marketing teams looking to automate their outreach and execution processes. It's particularly useful for organizations that need to scale their go-to-market efforts without proportionally increasing manual work. The recent merger with Inflection indicates the platform is evolving toward more comprehensive B2B marketing solutions where AI agents play a central role in campaign execution.

AI Marketing Customer Engagement Lead Generation

#ai agents#b2b marketing#go-to-market#icp-marketing#marketing automation#sales intelligence

Key features

What makes it stand out

AI agents that execute marketing tasks

Automated ICP (Ideal Customer Profile) marketing

Integrated B2B marketing platform

Privacy-friendly analytics

Go-to-market strategy automation

Who is Keyplay for?

Who benefits most from this tool

Automating ideal customer profile marketing

Executing go-to-market campaigns

Streamlining B2B marketing operations

Pricing

Free tier available — start without a credit card

Test Drive

Free

25 accounts
AI Lookalike Scoring
Firmographics & Profile Signals
25 Account Preview
CSV Export

ICP Modeling

$1666.67/month billed yearly

75,000 tracked accounts
AI Agents: Research & Signals
Continuously Score & Enrich All Accounts
Backtested ICP Models
750+ Scoring Signals
Signals from 1P Data
Salesforce or HubSpot Integration
2-Way CRM Sync
75K Tracked Accounts
Onboarding and Backtesting
Expand with Credits

Full-Service ICP + Intent

Custom

AI Agents: Research & Signals
Continuously Score & Enrich All Accounts
Multiple ICP Models
750+ Scoring Signals
Intent Scoring (custom, multi-source)
Intent API (aggregate signals)
Signals for 1P Data
Salesforce or HubSpot Integration
Enrichment API
2-Way CRM Sync
Custom CRM Volume
Custom Credit Volume
Dedicated CSM
Analyst Services
Expand with Credits & Services

Trust & presence

Domain Domain registered 2022

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