Hopper

Hopper is a Salesforce application that connects your CRM directly to WhatsApp Business. It lets sales and support teams manage all their WhatsApp conversations from within the Salesforce interface. You can send and receive messages, create new contacts or leads from a chat, and run bulk messaging campaigns without switching between tabs or applications. This centralizes customer communication and keeps all interaction data tied to the relevant Salesforce records.

The tool works by adding a utility bar to your Salesforce org. Key functions include sending personalized bulk messages from lists or campaigns, tagging conversations for organization, and integrating with intelligent chatbots. These chatbots can handle initial inquiries, gather customer information, and automatically assign conversations to human agents. Hopper also provides real-time analytics on agent performance, tracking metrics like new contacts generated and message volume to help teams optimize their workflows.

Hopper is built for businesses that already use Salesforce and want to leverage WhatsApp's popularity for professional communication. Sales teams can use it for lead nurturing and outreach, while customer support teams benefit from having all support tickets and chats in one place. It reduces the friction of managing a high-volume communication channel and helps turn conversations into actionable CRM data.