Qualtrics
Experience management platform that collects and analyzes customer, employee, and product feedback at scale.
| What is it | Experience management platform that collects and analyzes customer, employee, and product feedback at scale. |
|---|---|
| Pricing | Contact for Pricing |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | Make, n8n, Workato |
| Best for | measuring customer satisfaction and loyalty after support interactions, tracking employee engagement and conducting pulse surveys |
| Domain registered | 2000 |
Data updated Aug. 1, 2026
What does Qualtrics do?
Qualtrics is an experience management platform that helps organizations collect, analyze, and act on feedback from customers, employees, and market research participants. Instead of relying on disconnected survey tools or manual data analysis, Qualtrics provides a single system to gather signals across websites, mobile apps, contact centers, in-person interactions, and email campaigns. The platform then applies analytics — including AI-powered text analysis and predictive models — to surface trends, sentiment, and actionable insights.
Qualtrics stands out by linking feedback to business outcomes. For example, it can automatically send follow-up emails to unhappy customers, alert support teams about negative sentiment trends, or predict which customers are likely to churn based on survey responses. The platform includes pre-built templates for common programs like Net Promoter Score (NPS), customer satisfaction (CSAT), and employee engagement surveys, and it integrates with tools like Salesforce, Zendesk, and Workday to push insights where decisions happen.
The biggest users are large companies with dedicated CX, HR, or research teams — think retail chains, banks, tech firms, and universities. Common use cases include tracking customer loyalty after support calls, measuring employee burnout with quarterly pulse surveys, and testing product concepts before a full launch. If your job involves collecting or acting on feedback at scale, Qualtrics replaces a stack of point solutions with one centralized system.
Key features
What makes it stand outWho is Qualtrics for?
Who benefits most from this toolTrust & presence
Gallery
Click any image to enlargeAlternatives in For Data Analytics
canvs.ai
Verified
For Data Analytics
AI-powered customer feedback analysis platform — consolidate, analyze, and act on insights from surveys and reviews.
Chattermill
Verified
For Data Analytics
AI platform that analyzes customer feedback from surveys, reviews, and support tickets to uncover insights.
Unwrap
Verified
For Data Analytics
AI customer intelligence platform — analyzes feedback from multiple sources to surface trends and insights automatically.
Uservoice
Verified
For Data Analytics
Customer intelligence platform that aggregates feedback and data to prioritize features and reduce churn.
Medallia
Verified
For Data Analytics
Enterprise experience management platform — collects feedback from customers and employees, analyzes it with AI, and helps teams take action.
Datrics AI Analyst Builder
Verified
For Data Analytics
AI-powered platform that automates data analysis and business processes — ask questions in plain English, get insights from all your data sources.
Qlik
Verified
For Data Analytics
Enterprise data integration and analytics platform — unify data sources, ensure quality, and build AI-powered dashboards.
Dovetail
Verified
For Data Analytics
AI-powered customer intelligence platform that centralizes and analyzes user feedback to drive product decisions.
Works with Make
View all →
Picsart
Verified
Photo Editor
AI-powered creative suite for photo editing, design templates, and AI image generation — all in one platform.
Photoroom
Verified
Product Photography
AI-powered photo editor that removes backgrounds, generates product visuals, and creates professional marketing assets in seconds.
Aircall
Verified
Customer Service
AI-powered business phone system with live call coaching, automated workflows, and 24/7 AI agents for customer support.
Trello
Verified
Productivity Tools
AI-powered project management tool to organize tasks, track progress, and collaborate with teams using boards, lists, and cards.
Suno
Verified
Music Generator
Suno is building a future where anyone can make great music. Whether you're a shower singer or a charting artist, we break barriers between you and the song you dream of making. No instrument needed, just imagination. From your mind to music.
Wrike
Verified
Productivity Tools
AI-powered enterprise work management platform that automates tasks, provides insights, and coordinates teams.
UiPath
Verified
Automation
Enterprise automation platform that uses AI agents and robots to automate complex business processes and workflows.
Apollo
Verified
AI Sales Assistant
AI-powered sales platform — find prospects, automate outreach, and manage deals with unified B2B data and automation