Factors
AI-powered account-based marketing platform that scores accounts, automates research, and executes campaigns.
| What is it | AI-powered account-based marketing platform that scores accounts, automates research, and executes campaigns. |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Best for | identifying high-intent accounts for targeted advertising, automating account research and enrichment |
| Domain registered | 2018 |
Data updated Aug. 1, 2026
What does Factors do?
Factors is an AI-powered account-based marketing platform designed for B2B go-to-market teams. It functions as an AI coworker that handles the heavy lifting of account research, scoring, and campaign execution while maintaining human oversight. The platform connects to your existing marketing and sales tools to provide a unified view of account activity and revenue signals.
What makes Factors stand out is its three core components: The Assistant, The Agent, and The Intelligence. The Assistant lets you ask natural language questions about your pipeline, campaigns, or accounts and get actionable answers. The Agent can actually execute workflows—like researching companies, enriching data, or adding accounts to ad campaigns—based on outcomes you define. The Intelligence layer scores accounts by predicting which ones are actively moving toward a buying decision, helping teams prioritize effectively.
This tool is built for marketing and sales teams at B2B companies who want to move beyond scattered signals and manual processes. It's particularly useful for teams running account-based marketing programs who need to identify high-value targets, understand what's driving revenue, and automate repetitive tasks like list management and campaign adjustments. Users report using it to close deals faster and identify opportunities they would have otherwise missed.
Key features
What makes it stand outWho is Factors for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- Identify companies visiting your website
- Analyze website traffic
- Set up Slack/MS Team alerts
Basic
Everything in Free, plus:
- Unmask over 75% companies visiting your website
- Segment accounts based on firmographic & behavioral filters
- Understand how LinkedIn Ads are influencing your accounts
- Rule-based alerts & workflows to increase sales efficiency
- Build up to 50 reports to track what matters
- Sync data to your CRM
Growth
Everything in Basic, plus:
- Get complete visibility over your buyer journey
- Custom account scoring and engagement tracking
- Know how G2 impacts your buyer journey
- Custom agentic alerts & workflows to scale outreach
- Advanced ABM analytics to understand how your campaigns are performing
Enterprise.
Everything in Growth, plus:
- Predictive account scoring to prioritize accounts better
- Increase LinkedIn Ads ROI with impression control and conversion feedback
- Dynamically sync audiences to Google and LinkedIn Ads
- Get high-quality leads from Google Ads with enhanced conversions
- Analyze how accounts behave between different buyer stages
- Combine 1st, 2nd, and 3rd party intent for better targeting
Trust & presence
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