Idenfy

Idenfy is a service that helps businesses verify the identities of their users online. It's designed for companies that need to onboard customers securely while meeting legal requirements. The core process involves a user uploading a photo of their government ID and a selfie. Idenfy's system then uses AI to check the document's authenticity and match the selfie to the photo on the ID. This helps prevent fraud from fake, stolen, or forged documents. Crucially, every check is also reviewed by a human expert within minutes, adding a layer of accuracy that fully automated systems might miss.

What makes Idenfy stand out is its specific pricing model and its range of compliance tools. Unlike some services that charge per verification attempt, Idenfy charges only for successful verifications, which they claim can save businesses up to 70% on onboarding costs. Beyond basic ID checks, the platform offers ongoing Anti-Money Laundering (AML) screening against sanctions and watchlists, as well as Know Your Business (KYB) verification for checking company details. It integrates with common platforms like Shopify, WordPress, and Zapier, and offers white-label options for mobile apps.

This tool is a clear fit for fintech startups, cryptocurrency exchanges, online gambling platforms, and e-commerce businesses—anywhere regulatory compliance and fraud prevention are non-negotiable. A fintech company can use it to securely onboard new account holders. An online marketplace can use it to verify high-value sellers. Essentially, any business that needs to confidently answer 'who is this customer?' while keeping fraudsters out can benefit from Idenfy's combined AI and human review system.