Omnisend
Email and SMS marketing platform built specifically for ecommerce stores.
| What is it | Email and SMS marketing platform built specifically for ecommerce stores. |
|---|---|
| Pricing | Freemium — from $16/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Integrately, Make, n8n, Zapier |
| Best for | sending abandoned cart reminder emails, running promotional SMS campaigns |
| Domain registered | 2013 |
Data updated Aug. 1, 2026
What does Omnisend do?
Omnisend is a marketing platform designed to help online stores connect with their customers. It focuses on combining email and SMS into a single workflow, letting you send promotional messages, cart abandonment reminders, and welcome series from one place. The idea is to give small and medium-sized ecommerce businesses the tools to run automated campaigns that were once only feasible for larger teams with bigger budgets.
What makes Omnisend stand out is its focus on pre-built automation for common ecommerce scenarios. Instead of building complex workflows from scratch, you can use templates for things like welcoming new subscribers, recovering abandoned carts, or re-engaging lapsed customers. These automations can mix emails and SMS based on customer behavior. The platform also includes features for creating signup forms, segmenting your audience, and tracking the revenue generated directly from your campaigns.
This tool is a clear fit for Shopify, BigCommerce, or WooCommerce store owners who want to move beyond basic email blasts. It's useful for someone managing their own marketing who needs effective automation without a steep learning curve. Real-world use cases include automatically sending a discount code after someone signs up, triggering an SMS reminder when a cart is left full, or creating a post-purchase email series to encourage reviews and repeat purchases.
Key features
What makes it stand outWho is Omnisend for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardStandard
Pro
Trust & presence
Gallery
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