Drip
Email marketing and automation platform built for ecommerce brands to send targeted campaigns
| What is it | Email marketing and automation platform built for ecommerce brands to send targeted campaigns |
|---|---|
| Pricing | Contact for Pricing |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | IFTTT, Integrately, Make, Zapier |
| Best for | sending promotional email campaigns to customers, automating welcome series and cart abandonment emails |
| Domain registered | 1998 |
Data updated Aug. 1, 2026
What does Drip do?
Drip is an email marketing and automation platform designed specifically for ecommerce brands. It helps online stores send targeted email campaigns, automate follow-up sequences, and track performance through a visual dashboard. Unlike generic email tools, Drip focuses on ecommerce integrations and behavior-based messaging.
The platform works by connecting to your online store (Shopify, WooCommerce, etc.) and syncing customer data. You can create automated email flows for actions like cart abandonment, welcome series, or post-purchase follow-ups. Drip offers a drag-and-drop email builder, segmentation tools to filter customers by purchase history or browsing behavior, and A/B testing. The analytics panel shows open rates, clicks, and revenue attributed to specific campaigns.
Drip is best for ecommerce business owners who want to send more relevant emails without manually managing lists. Small to medium-sized online stores benefit from its automation features, which save time and improve customer engagement. It's a straightforward tool for email marketing, not an AI-powered platform, but it does the job well for its intended audience.
Key features
What makes it stand outWho is Drip for?
Who benefits most from this toolTrust & presence
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