Ecwid
Ecommerce platform to add a store to any website and sell across social media, marketplaces, and in-person.
| What is it | Ecommerce platform to add a store to any website and sell across social media, marketplaces, and in-person. |
|---|---|
| Pricing | Paid — from €35/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | Integrately, n8n, Zapier |
| Best for | starting an online store, selling across multiple sales channels |
| Domain registered | 2009 |
Data updated Aug. 1, 2026
What does Ecwid do?
Ecwid is an ecommerce platform that lets you add a store to any existing website or build a new one from scratch. You can sell products on your own site, social media channels like Instagram and Facebook, online marketplaces such as Amazon and Google, and even in person using a point-of-sale system. All sales, inventory, and customer data sync in one central dashboard so you don't have to juggle multiple tools.
The platform handles the essentials: you can set up payments, calculate taxes automatically at checkout, and configure shipping rates or local pickup options. It also includes marketing features like automated email campaigns triggered by customer actions, scheduled discounts, and ad creation that optimizes itself. A handy AI tool lets you erase photo backgrounds and enhance product images with a single click — no design skills needed. If you need more control, you can customize the store with custom code or integrate with third-party apps through the Ecwid App Market.
Ecwid is best for small business owners and entrepreneurs who want to start selling online quickly without building a full website from scratch. It works for solo sellers testing their first product, makers wanting to sell on social media, or growing businesses that need to manage orders across multiple channels. The free plan lets you test the waters, and paid plans add more features as you scale.
Key features
What makes it stand outWho is Ecwid for?
Who benefits most from this toolPricing
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
Everything in Starter, plus:
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Everything in Venture, plus:
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
Everything in Business, plus:
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Trust & presence
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