Boulevard
Booking and scheduling platform for salons, spas, and medspas — online booking, POS, and marketing tools
| What is it | Booking and scheduling platform for salons, spas, and medspas — online booking, POS, and marketing tools |
|---|---|
| Pricing | Paid — from $195/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | Zapier |
| Best for | booking and managing appointments, processing payments and managing inventory |
| Domain registered | 2016 |
Data updated Aug. 1, 2026
What does Boulevard do?
Boulevard is a client experience platform built specifically for appointment-based self-care businesses like salons, spas, medspas, and barbershops. It combines online booking, point-of-sale, and marketing tools into one system. Instead of juggling separate apps for scheduling, payments, and client outreach, businesses manage everything from a single dashboard. The platform claims to serve over 40,000 professionals and has been recognized for value and support by Capterra, Software Advice, and G2.
Boulevard’s core features include Precision Scheduling, which gives clients a simple self-booking experience while helping businesses optimize their calendars. The all-in-one POS is designed for beauty and wellness brands—not retail stores or cafes—so it handles memberships, packages, and product sales. Built-in marketing tools include automated emails, loyalty programs, and client messaging. The system also offers reporting to track performance and coach staff. Everything is integrated, so booking, checkout, and communication share the same client profiles and data.
This software is best for owners and managers of salons, spas, medspas, nail studios, massage practices, and barbershops who want to reduce administrative overhead. Typical use cases include online appointment booking (with automated reminders), processing payments at checkout, running retention campaigns like membership programs, and managing client histories. It’s a straightforward, industry-specific platform that replaces multiple tools with one purpose-built solution.
Key features
What makes it stand outWho is Boulevard for?
Who benefits most from this toolPricing
Essentials
- Up to 5 professionals
- 100 free texts
- 500 free email blasts
- 25 GB storage
Premier
Everything in Essentials, plus:
- Unlimited professionals
- 250 free texts
- 1,000 free email blasts
- 50 GB storage
Prestige
Everything in Premier, plus:
- Forms add-on
- 2,500 free texts
- 10,000 free email blasts
- 100 GB storage
Enterprise
- Bespoke plan
- Access to APIs
- Enterprise-grade integrations
- Book consultation
Trust & presence
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