Mautic
Open source marketing automation platform for email campaigns, lead nurturing, and customer engagement
| What is it | Open source marketing automation platform for email campaigns, lead nurturing, and customer engagement |
|---|---|
| Pricing | Unknown |
| Platform | Web Application |
| API | Yes |
| Works with | Integrately, Make, n8n |
| Best for | automating email campaigns, lead nurturing and scoring |
| Domain registered | 2013 |
Data updated Aug. 1, 2026
What does Mautic do?
Mautic is an open source marketing automation platform that lets you build, run, and track email campaigns, nurture leads, and manage customer communications — all without paying licensing fees. It handles everything from contact management and segmentation to campaign design and analytics. You can host it yourself or use a cloud provider, giving you full control over your data.
The platform stands out for its visual campaign builder, which uses a click-and-drag interface to set up complex automation sequences with conditions, actions, and decision points. The email and landing page builder works the same way — pick blocks, drop them in, and preview how they'll look on mobile or desktop. Mautic also emphasizes privacy: it includes tools for consent management, data retention, and compliance with regulations like GDPR. Because it's open source, you can customize the code, integrate with other systems via its API (though the public API is not highlighted on this page), and avoid vendor lock-in.
Mautic is best suited for marketing teams, small businesses, and enterprises that want a powerful automation tool without recurring subscription costs. It's used by over 40,000 organizations, including uTest and the European Aviation Safety Agency. Common use cases include sending personalized email sequences, scoring leads based on engagement, and running multi-channel campaigns that combine email, SMS, and WhatsApp. If you need a flexible, self-hosted alternative to proprietary marketing platforms, Mautic is a solid choice.
Key features
What makes it stand outWho is Mautic for?
Who benefits most from this toolTrust & presence
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