Simplybook
Online appointment booking system for service businesses — accept bookings 24/7 via website, social media, and mobile apps
| What is it | Online appointment booking system for service businesses — accept bookings 24/7 via website, social media, and mobile apps |
|---|---|
| Pricing | Freemium — from €13.9/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Make, n8n, Zapier |
| Best for | accepting online appointments and managing staff schedules, sending automated booking reminders to reduce no-shows |
| Domain registered | 2011 |
Data updated Aug. 1, 2026
What does Simplybook do?
Simplybook is an online booking system built for service-based businesses. You define your services, set provider availability, and clients can book appointments around the clock through a mobile-optimized booking page, your own website, or directly from Facebook, Instagram, and Google. It also comes with a branded client app and an admin app to manage everything on your phone.
What makes Simplybook stand out is the range of practical features. You can send automated reminders via WhatsApp, SMS, and email to cut down on no-shows. Accept payments and deposits through PayPal, Stripe, and other processors, or use the built-in POS system. The tool offers 77+ customizable features — including coupons, gift cards, loyalty programs, class scheduling, intake forms, and even HIPAA compliance. Integration with QuickBooks, FreshBooks, Xero, WordPress, and a public API lets you connect it to your existing workflow. You can also customize your booking page with 17+ templates to match your brand.
This tool is best for service businesses like salons, clinics, consultants, fitness studios, and rental services. It handles the busy work of scheduling, reminders, and payments so you can focus on serving your clients. Whether you run a solo practice or manage a team, Simplybook helps keep bookings organized and clients happy.
Key features
What makes it stand outWho is Simplybook for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 1 providers
- 1 custom features
- 50 included bookings
- Booking website
- Booking widget
- Admin App
- Wordpress widget
Basic
Everything in Free, plus:
- 5 providers
- 3 custom features
- 100 included bookings
- Client App
- Payments, Deposits, Tips
- Sales (POS)
Standard
Everything in Basic, plus:
- 15 providers
- 8 custom features
- 500 included bookings
- Branded Client App
- HIPAA
- SAML SSO
Premium
Everything in Standard, plus:
- 30 providers
- unlimited custom features
- 2000 included bookings
- Payments PRO (Refunds, Payment Links, Vaulted cards)
- QuickBooks, FreshBooks, Xero Integrations
- White label (page footer)
Enterprise
Everything in Premium, plus:
- Custom providers
- unlimited custom features
- Custom included bookings
- Cluster Interface (Multi-Location access)
- Account Manager
- Queue Manager
- High Load API
- Customised Contracts
- White Label
- Branded Favicon
- Select data location (UK, US, AU, etc.)
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