Mara

Mara is an AI email marketer you hire to run your customer emails. She turns free users into paying ones by welcoming new signups, nudging those who get stuck, and showing what upgrading unlocks. Every email is written in your voice, like a human wrote it. Mara works off events from your product — user signups, payment failures, upgrades — and drafts the right message for each moment. She's live in beta and runs alongside your existing email tools.

Mara does the work that most founders never get around to. She reads your site and your code before writing a single draft. She proposes welcome, activation, and win-back journeys based on your product, not a blank canvas. She reads incoming replies, sorts them, and drafts answers for your approval. She runs A/B tests automatically: writes variants, shifts sends to winners, and rewrites what keeps losing. She computes segments like engaged, dormant, and at risk from your events — no query builder needed. And when you ship a product change, she reads your repo and updates the relevant emails. Nothing sends without your yes, and you can pause any program instantly.

Mara is built for SaaS founders and product teams who know they should send better customer emails but never have time. Instead of a tool that gives you an empty editor and dashboards, Mara brings her own platform and does the writing, testing, and segmenting. Real-world use cases include converting free trial users to paid, re-engaging dormant users with win-back campaigns, and automating onboarding sequences that actually adapt to user behavior. Pricing starts at $99/month for 3 active programs and 25,000 sends, with unlimited contacts on both plans.