Microsoft Clarity
Free analytics tool that records user sessions, generates heatmaps, and uses AI to summarize behavior on your website or app.
| What is it | Free analytics tool that records user sessions, generates heatmaps, and uses AI to summarize behavior on your website or app. |
|---|---|
| Pricing | Free |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Zapier |
| Best for | Analyzing user behavior on websites, Identifying conversion bottlenecks |
| Domain registered | 1991 |
Data updated Aug. 1, 2026
What does Microsoft Clarity do?
Microsoft Clarity is a free, AI-powered analytics platform that shows you exactly how people use your website or mobile app. Instead of just giving you page views and bounce rates, it records real user sessions so you can watch where people click, scroll, get frustrated, or drop off. It also creates heatmaps that visualize the most—and least—engaged areas of your pages. If you've ever wanted to peek over a visitor's shoulder without being creepy, this is the tool.
Clarity's AI features go beyond basic analytics. You can ask the AI chat questions about your data in plain English and get instant answers. AI summaries automatically highlight behavior trends across your pages. There's even a feature called AI visibility that tracks how AI chatbots and search engines cite your brand. For e-commerce sites, the new Brand agents let you put an AI assistant on your site that can guide shoppers based on their real-time behavior. Setup is low-code for websites and apps, and there's an MCP server to bring your analytics into other AI tools you already use.
The tool is completely free with no traffic limits, which makes it a no-brainer for anyone running a website—solo bloggers, marketing teams, product managers, and UX designers. If you're tired of guessing why users aren't converting, Clarity gives you video evidence and AI-powered summaries so you can fix the real issues. It's especially useful for mobile app teams too, with SDKs for Android, iOS, Flutter, and React Native.
Key features
What makes it stand outWho is Microsoft Clarity for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardClarity
- Always-on recordings
- Instantaneous click, scroll, area, and conversion heatmaps
- Rage click and dead click insights
- Rich segmentation with 40+ filters
- Copilot and session insights
- Copilot and group sessions summarization
- Copilot and heatmaps summarization
- Smart events
- Easy integration with Google Analytics
Trust & presence
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