reOS

reOS is a customer research platform that covers the entire research lifecycle — from planning a study to shipping changes based on what you learned. It replaces the usual stack of separate tools for recruiting, interviewing, transcription, analysis, and reporting with a single system. The core idea is that research shouldn't end when the report is written; reOS helps you close the loop by turning insights into tracked initiatives, notifying customers who requested a feature, and even launching follow-up studies.

The platform includes an AI research assistant that helps turn a broad question into a study plan and moderation guide. You can recruit participants from a CRM-connected panel, run live interviews with silent observers, or use AI to moderate interviews at scale. The analysis stage uses a four-step pipeline called DIVE (Decode, Improve, Validate, Enrich) that surfaces insights with citations back to the exact moment in a recording or line in a ticket. reOS also ingests data from support tickets, emails, feedback forms, and uploaded recordings — all transcribed and structured automatically.

reOS is built for product teams, user researchers, and customer insights professionals who want to move beyond static slide decks. It's especially useful for organizations running multiple studies over time, because the platform connects past research and automatically surfaces patterns across projects. The enterprise-grade security (SOC 2, ISO 27001, ISO 42001, GDPR) makes it suitable for teams handling sensitive customer data.