Cello

An AI-powered platform for SaaS companies to build and automate user referral and partner programs.

cello.so

Verified API available Free tier ~1.4k monthly visits

Quick facts
What is it	An AI-powered platform for SaaS companies to build and automate user referral and partner programs.
Pricing	Freemium — from $200/mo
Free tier	Yes
Platform	Web Application
API	Yes
Best for	building user referral programs, automating partner program payouts
Domain registered	2021

Data updated Aug. 1, 2026

What does Cello do?

Cello is an AI-powered platform designed to help SaaS businesses set up and manage referral and partner programs. It aims to automate the process of turning existing users into advocates and partners into revenue drivers. The platform focuses on creating a structured system for incentivizing referrals, tracking their performance, and integrating these programs directly into a company's growth strategy.

What makes Cello stand out is its use of AI to streamline the referral process. While the specifics of the AI's role aren't deeply detailed on the page, the emphasis is on automation and efficiency in managing these programs. It provides tools to design referral incentives, track the journey of referred users, and measure the impact on growth metrics. The platform is built to be integrated into existing workflows, suggesting a focus on ease of use and minimal disruption.

This tool is ideal for SaaS companies looking to scale their user acquisition and retention through word-of-mouth and strategic partnerships. It's particularly useful for growth marketers, sales teams, and product managers who want to formalize and optimize their referral efforts. Real-world use cases include boosting customer acquisition, reducing customer churn by rewarding loyalty, and expanding market reach through partner networks.

Affiliate Marketing AI Marketing Customer Engagement Lead Generation

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Key features

What makes it stand out

AI-powered referral program automation

User referral program management

Partner program management

Integration with existing workflows

Referral incentive design and tracking

Who is Cello for?

Who benefits most from this tool

building user referral programs

automating partner program payouts

tracking referral conversion metrics

Pricing

Free tier available — start without a credit card

Free

Unlimited referrals
Unlimited referral ARR
All Partner features
All integrations
Up to 1 partner campaign
Up to 10 partners

Grow

$200.0/month

Unlimited referrals
All integrations
All features
Priority Slack support
Dedicated success manager
Up to $50K referral ARR

Scale

$750.0/month

Unlimited referrals
All integrations
All features
Priority Slack support
Dedicated success manager
Custom SLAs
Up to $100K referral ARR

Enterprise

$1000.0/month

Unlimited referrals
All integrations
All features
Priority Slack support
Dedicated success manager
Custom SLAs
Unlimited referral ARR
All Partner features
Unlimited partner campaigns
Unlimited partners

Plus

$200.0/month

Unlimited referrals
Unlimited referral ARR
All Partner features
All integrations
Up to 3 partner campaigns
Up to 50 partners
Priority Slack support
Dedicated success manager

Pro

$400.0/month

Unlimited referrals
Unlimited referral ARR
All Partner features
All integrations
Up to 10 partner campaigns
Up to 250 partners
Priority Slack support
Dedicated success manager
Custom SLAs

Trust & presence

Domain Domain registered 2021

Gallery

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