Hightouch

Hightouch is a customer data and AI platform that helps marketing teams turn raw data into live campaigns. It connects directly to your data warehouse — Snowflake, BigQuery, Redshift, or Databricks — so you can build audiences, generate personalized creative, and launch campaigns across email, SMS, ads, and other channels without moving data around.

The platform combines a composable customer data platform (CDP) with AI agents that proactively surface insights. Instead of manually digging through dashboards, marketers get AI-generated briefs that highlight trends, audience opportunities, and campaign ideas based on their brand context. From there, a no-code audience builder lets you define any segment, and the AI can draft on-brand ad copy and email variants using your existing asset library. The journey builder then orchestrates personalized multi-channel flows with A/B testing and holdout groups.

Hightouch is built for marketing teams at companies like Spotify, PetSmart, and Warner Music Group that need to move fast without sacrificing data governance. It's especially useful for growth marketers running performance campaigns, lifecycle marketers managing email and SMS programs, and any brand that wants to go from insight to live campaign in minutes rather than weeks.