Sprout Social

Getbambu is an employee advocacy platform that turns your workforce into a powerful marketing channel. Built as part of the Sprout Social suite, it lets companies amplify their social media reach by empowering employees to share brand-approved content with their own networks. Instead of spending more on ads, you leverage the authentic voices of your people. The result? Higher organic reach, stronger brand trust, and measurable savings on paid media.

Here’s how it works. Admins add shareable content — links, videos, images, or RSS feeds — and draft pre-approved message ideas so employees stay on-brand. Content can be compiled into newsletters or broadcasts sent directly to Microsoft Teams or Slack. Employees pick the stories that resonate with them, follow topics relevant to their roles, and share with one click from desktop or mobile. Gamification and lead-gen tracking keep engagement high. On the back end, you get clear data: earned media value, organic reach improvements, and ROI tied to leads, web traffic, and event registrations. The tool also supports multi-language use and Single Sign-On.

Who benefits most? Marketing teams that want to extend their budget without increasing ad spend. HR departments looking to boost employer branding for recruitment. And sales teams that can arm employees with lead-generating content to attract prospects. Whether you’re a large enterprise with hundreds of employees or a mid-sized company, Getbambu gives you a structured, low-risk way to turn your people into brand advocates. The process is straightforward: add content, approve messages, share, and measure.