Semrush
All-in-one digital marketing platform for SEO, content, advertising, and social media management
| What is it | All-in-one digital marketing platform for SEO, content, advertising, and social media management |
|---|---|
| Pricing | Paid — from $139/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | Claude AI, Make, Workato |
| Best for | improving organic search rankings, analyzing competitor marketing strategies |
| Domain registered | 2008 |
Data updated Aug. 1, 2026
What does Semrush do?
Semrush is a comprehensive digital marketing platform that helps businesses grow their online visibility across search engines, social media, and advertising channels. It combines SEO tools, content marketing features, paid ad management, and social media scheduling into one dashboard. The platform is used by over 10 million marketers worldwide, including teams at Shopify, Booking.com, and Samsung.
The platform works by pulling data from its massive databases — 28 billion keywords, 43 trillion backlinks, and 808 million domain profiles. You can run technical site audits, track keyword rankings, analyze competitor traffic, and find content gaps. Newer AI features let you monitor how your brand appears in large language model responses and optimize content for AI search visibility. The Content Toolkit scores your writing against SEO best practices and suggests improvements in real time.
Semrush is best suited for marketing teams, SEO specialists, and business owners who want a single tool to manage their online presence. Common use cases include researching keywords for blog posts, auditing a website for technical issues, spying on competitors' ad campaigns, and scheduling social media posts. The platform offers a free tier with limited features and paid plans starting at around $130 per month.
Key features
What makes it stand outWho is Semrush for?
Who benefits most from this toolPricing
SEO
- 5 websites to monitor
- 500 keywords to track daily
- Basic keyword research and competitor analysis
- Position Tracking
- Site Audit
- Track performance in AI search
- Monitor AI sentiment
- AI visibility reports for any domain
- Monitor custom prompts
Starter
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
- 50 prompts to track daily
- 1 domain for AI brand performance
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
Everything in Starter, plus:
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- 100 prompts to track daily
Advanced
Everything in Pro+, plus:
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- API data integration
- 200 prompts to track daily
Trust & presence
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