Apollo
AI-powered sales platform — find prospects, automate outreach, and manage deals with unified B2B data and automation
| What is it | AI-powered sales platform — find prospects, automate outreach, and manage deals with unified B2B data and automation |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Claude AI, IFTTT, Integrately, Make, n8n, Workato |
| Best for | finding and contacting B2B prospects, automating sales outreach sequences |
| Domain registered | 2018 |
Data updated Aug. 1, 2026
What does Apollo do?
Apollo.io is an all-in-one sales intelligence and engagement platform that helps businesses find prospects, automate outreach, and manage deals more effectively. It combines a massive B2B database with AI-powered tools to streamline the entire sales process, from lead generation to deal closure. The platform serves as a unified solution that replaces multiple sales tools, offering data enrichment, email automation, CRM integration, and performance analytics in one place.
What sets Apollo apart is its comprehensive approach to sales automation. The platform uses AI to power multichannel campaigns, create prioritized task lists, and generate meeting insights and follow-ups automatically. It features built-in email deliverability safeguards and workflow automations that help scale successful outreach strategies. The database includes over 210 million contacts and 30 million companies with verified contact information, ensuring sales teams work with accurate, up-to-date data.
Sales and marketing teams benefit most from Apollo, particularly those looking to consolidate their tech stack while improving efficiency. Real-world applications include BDRs using the platform to book more meetings faster, marketing teams qualifying inbound leads instantly, and sales managers tracking team performance through detailed analytics. The platform's ability to integrate with existing CRMs like Salesforce and HubSpot makes it particularly valuable for organizations wanting to enhance their current sales processes without completely overhauling their systems.
Key features
What makes it stand outWho is Apollo for?
Who benefits most from this toolTrust & presence
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