Cust

AI-powered customer retention platform that spots risks and growth signals to prevent churn and drive revenue.

cust.co

Verified

Quick facts
What is it	AI-powered customer retention platform that spots risks and growth signals to prevent churn and drive revenue.
Pricing	Paid — from $500/mo
Free tier	No
Platform	Web Application
Best for	Identifying at-risk customers before they churn, Discovering expansion revenue opportunities in existing accounts
Domain registered	2023

Data updated Aug. 1, 2026

What does Cust do?

AskToSell is an AI-powered customer retention platform designed to help businesses protect their revenue by identifying at-risk customers and uncovering growth opportunities. The tool connects to your existing data sources (CRM, email, calendar, data warehouse) and uses AI agents to continuously analyze customer behavior, spotting hidden risks and potential expansion revenue that might otherwise be missed.

What sets AskToSell apart is its focus on actionable intelligence rather than just surface-level metrics. The platform provides specific recommendations for each account, explaining why certain actions matter and prioritizing your daily workflow. Instead of managing countless email templates, you get adaptive, goal-based workflows that can execute multi-step actions like generating QBR briefs, forecasting churn, calculating ROI, and drafting renewal proposals with a single click—tasks that traditionally took hours now take seconds.

Customer success managers and sales teams benefit most from AskToSell, particularly those managing large portfolios of accounts. It's ideal for businesses that want to move beyond reactive customer service to proactive retention engineering. The platform helps transition teams from managing individual customer issues to steering a fleet of AI agents that help customers do more business with your company, ultimately increasing net revenue retention rates.

AI Sales Assistant Customer Service

#ai workflows#churn prevention#customer retention#customer success#revenue protection#sales ai

Key features

What makes it stand out

AI continuously researches customer data for hidden risks and expansion opportunities

Prioritizes accounts needing proactive attention with specific action recommendations

One-click execution of multi-step actions like QBR briefs and renewal proposals

Adaptive, goal-based workflows instead of rigid if/else automations

Chat across all connected customer data sources for deep insights

Who is Cust for?

Who benefits most from this tool

Identifying at-risk customers before they churn

Discovering expansion revenue opportunities in existing accounts

Automating customer health monitoring and reporting

Pricing

Foundation

$500.0/month

$400.0/month billed yearly

100 protected customers
Real-time customer context and health monitoring
AI recommended actions
Chat across customer data
Connect Email, Calendar, CRM
One-click meeting prep / follow up
Portfolio newsfeed
Turn best prompts into reusable Skills

Growth

$1500.0/month

$1200.0/month billed yearly

Everything in Foundation, plus:

500 protected customers
Connect Data Warehouse, Ticketing, Transcripts, Issues
Natural language Workflows
AI sentiment & topics
Artificats for QBRs, renewals, etc.
User segmentation (power user, zombie, champion, etc.)
Account & user level metrics
Inbox management: shared & individual

Enterprise

Custom

Everything in Growth, plus:

1,500 protected customers
2 additional customer cost
Automate browser based tasks
Actions in external systems
Projects
Custom objects sync
Integrate custom data
Custom reporting
AI prompting support

Trust & presence

Domain Domain registered 2023

Gallery

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