Klaviyo
AI-powered B2C CRM platform for email marketing, SMS, and customer service automation.
| What is it | AI-powered B2C CRM platform for email marketing, SMS, and customer service automation. |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Claude AI, Integrately, Make, n8n, Workato, Zapier |
| Best for | automated email campaigns, SMS marketing programs |
| Domain registered | 2012 |
Data updated Aug. 1, 2026
What does Klaviyo do?
Klaviyo is a comprehensive customer relationship management platform designed specifically for business-to-consumer companies. It combines marketing automation, customer service tools, and analytics in one integrated system. The platform handles email marketing, SMS campaigns, WhatsApp messaging, and mobile push notifications while unifying customer data from various sources to create detailed customer profiles.
What sets Klaviyo apart is its AI-first approach with K:AI agents that automate both marketing and customer service tasks. The Marketing Agent analyzes your website, learns your brand voice, and creates content automatically. The Customer Agent provides 24/7 support, answering questions and making product recommendations. The platform integrates with 350+ ecommerce tools and includes features like segmentation, flow automation, campaign builders, and a customer helpdesk.
This platform benefits ecommerce businesses, marketing teams, and customer service departments looking to automate their customer communications. Real-world use cases include creating personalized email campaigns, managing SMS marketing programs, providing automated customer support, and analyzing customer behavior to improve retention and sales conversion rates.
Key features
What makes it stand outWho is Klaviyo for?
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