Gupshup

Gupshup is a conversational AI platform that builds autonomous agents to handle customer interactions automatically. These AI agents are designed to manage everything from initial sales inquiries and product questions to customer support and billing, all through popular messaging channels like WhatsApp, Instagram, and SMS. It essentially acts as a 24/7 automated employee that can conduct personalized, two-way conversations with customers without human intervention.

The platform stands out through its specific industry training and its proprietary, fine-tuned ACE LLM model, which aims to make conversations feel more natural and less generic than standard chatbots. A key feature is its 'AI Co-Pilot,' which also assists human agents by suggesting responses and summarizing conversations. It's built for scale, orchestrating workflows that can trigger automated marketing campaigns based on customer actions like clicking a link or reading a message.

This tool is a powerful fit for sales, marketing, and customer support teams at medium to large businesses, especially those with high volumes of customer inquiries. Real-world use cases are extensive, including handling banking queries on the go, qualifying sales leads, processing loan applications, managing product inquiries, and running interactive marketing campaigns—all directly within the messaging apps customers already use every day.