Simple Analytics

Simple Analytics is a privacy-focused web analytics platform that provides essential website metrics without tracking personal data or using cookies. It shows you how many visitors come to your site, where they're from, and what they do while there—all while respecting visitor privacy and complying with regulations like GDPR and CCPA. The service is EU-based and hosted, making it a safe choice for organizations concerned about data protection laws.

The platform stands out with its clean, intuitive dashboard that delivers insights in 1-2 clicks rather than requiring complex report digging. It includes an AI chat feature that lets you ask questions about your analytics data conversationally, automated event tracking for common interactions like downloads and outbound links, and a lightweight script that won't slow down your website. You can import data from Google Analytics, export to systems like Power BI, and set up automated email reports to keep stakeholders informed.

Simple Analytics works best for website owners, marketing teams, and businesses that need reliable analytics while maintaining ethical data practices. It's particularly valuable for organizations that must demonstrate GDPR compliance, those tired of complex analytics interfaces, and anyone who wants to eliminate cookie banners from their site while still understanding their audience behavior.