Base for Music
Marketing platform for musicians to run targeted ad campaigns, track Spotify popularity, and grow a fanbase.
| What is it | Marketing platform for musicians to run targeted ad campaigns, track Spotify popularity, and grow a fanbase. |
|---|---|
| Pricing | Freemium — from €18/mo |
| Free tier | Yes |
| Platform | Web Application |
| Best for | promoting new music releases and driving streams, running geo-targeted campaigns for concert ticket sales |
| Domain registered | 2018 |
Data updated Aug. 1, 2026
What does Base for Music do?
Base for Music is a marketing platform built specifically for musicians and labels. It helps you find new listeners and grow your fanbase by running targeted advertising campaigns on social media. The core idea is to move beyond guesswork: instead of just hoping a post goes viral, you can create ads that target people likely to enjoy your music, track exactly how many new followers or streams those ads generate, and see the real return on your investment.
What makes Base for Music stand out is its focus on music-specific data. A key feature is tracking your Spotify Popularity Score, which gives you a window into how the platform's algorithm 'sees' you and your potential for discovery. The platform also provides 'Smartlinks'—custom links for your music that can automatically save a track to a listener's Spotify library, helping turn casual listeners into fans. Everything is centralized in one dashboard where you can monitor audience growth, segment fans by engagement, and adjust campaigns in real time based on performance.
This tool is most useful for independent artists, managers, and small to mid-sized labels who are actively trying to build their audience but lack the time or expertise for complex digital marketing. Real-world use cases include promoting a new single to a targeted audience, boosting ticket sales for a local show with geo-targeted ads, or running a merch drop campaign to your most engaged listeners. It turns the opaque process of music promotion into a more measurable and manageable task.
Key features
What makes it stand outWho is Base for Music for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardStarter
- Track your top-performing tracks
- Create Smart Links
- Access basic campaign tools
- 30% ad automation fee
- Get visibility on your algorithmic reach
- Support available via email
Artist
Everything in Starter, plus:
- Full access to campaign tools
- Lower ad automation fee (25%)
- Daily campaign optimization
- Auto-save releases to fan libraries
Team
Everything in Artist, plus:
- 3 Artists profiles
- Lower ad automation fee (15%)
- Priority support
- Fan data export
Company
Everything in Team, plus:
- Dedicated Account Manager
- Custom setup & strategy
- 2–15% automation fee
- Audience segmentation
- Full performance data
- White-label & API access
Trust & presence
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