CRM

Tracardi

An open-source customer data platform that unifies customer data from multiple sources for real-time personalization.

tracardi.com

Verified API available Free tier

Quick facts
What is it	An open-source customer data platform that unifies customer data from multiple sources for real-time personalization.
Pricing	Freemium
Free tier	Yes
Platform	Web Application
API	Yes
Best for	Unifying customer data from multiple sources, Creating targeted marketing campaigns
Domain registered	2021

Data updated Aug. 1, 2026

What does Tracardi do?

Tracardi is an open-source Customer Data Platform (CDP) that collects and unifies customer information from various sources like websites, mobile apps, and CRMs. It takes this scattered data and creates a single, comprehensive profile for each customer. This process helps businesses see a complete picture of customer interactions, breaking down the data silos that often exist between different systems and departments.

The platform works by processing data in real-time. You can integrate it with your existing infrastructure using a simple JavaScript snippet for websites or by connecting to queues and APIs for other systems. A key feature is its no-code automation, which allows teams to set up workflows without needing in-house developers. Tracardi is also multi-tenant, meaning it can efficiently serve larger organizations while keeping costs down. Its open-source nature provides full transparency and allows for extensive customization through plugins.

Tracardi is ideal for marketing, sales, and support teams that struggle with fragmented customer data. It's particularly useful for businesses wanting to run targeted marketing campaigns based on a unified customer view, improve customer service with better context, or simply get a handle on all their customer information without a massive investment. It offers a practical, budget-friendly alternative to expensive commercial CDPs.

AI Sales Assistant CRM Customer Service

#api-first#customer data#data integration#marketing automation#open source#real-time processing

Key features

What makes it stand out

Unifies customer data from websites, apps, and other systems into single profiles

Processes and reacts to customer data in real-time for instant engagement

No-code workflow automation for setting up rules without developers

Multi-tenant architecture for cost-effective use by larger organizations

Open-source platform allowing for full customization and transparency

Who is Tracardi for?

Who benefits most from this tool

Unifying customer data from multiple sources

Creating targeted marketing campaigns

Building comprehensive customer profiles

Pricing

Free tier available — start without a credit card

Open-Source Version

Free

limited collected events per second
Collection of behavioral customer data from multiple sources
Stitching one customer profile
Event and profile orchestration
Simple Automation

Commercial Enterprise Version

Custom

Everything in Open-Source Version, plus:

Event validation
Custom profile merging
Performance (Parallel Processing of Data)
Extended automation
Programmable Data Streams
Collection via Queues (Kafka, RabbitMq, etc)
Separate Test and Production Environment
Customer Activation

Commercial Multi-Tenant Version

Custom

Mutli-Tenant setup
Support with Installation and Integration
Lowered Price per Tenant Installation

Trust & presence

Domain Domain registered 2021

Gallery

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