VWO
A/B testing and personalization platform — optimize websites and apps with experiments, user insights, and tailored experiences.
| What is it | A/B testing and personalization platform — optimize websites and apps with experiments, user insights, and tailored experiences. |
|---|---|
| Pricing | Contact for Pricing |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Workato |
| Best for | optimizing website conversion rates, testing new feature implementations |
| Domain registered | 2000 |
Data updated Aug. 1, 2026
What does VWO do?
VWO is a comprehensive digital optimization platform that helps businesses improve their websites and mobile apps through data-driven experimentation. It allows you to run A/B tests, multivariate tests, and feature tests across your digital properties while gathering qualitative insights about user behavior. The platform integrates with your existing tech stack to provide a unified view of customer interactions.
The tool stands out with its three core modules: Experiment for testing hypotheses, Observe for qualitative user analytics, and Personalize for delivering tailored experiences to specific segments. It's powered by Google Cloud Platform for speed and scalability, and includes VWO Copilot—an AI assistant that analyzes user behavior patterns, suggests optimization ideas, and helps turn those ideas into testable experiments quickly.
This platform benefits marketing teams, product managers, and conversion rate optimization specialists at medium to large businesses. Real-world use cases include optimizing e-commerce checkout flows, improving SaaS product onboarding experiences, and personalizing content for different customer segments based on their behavior and demographics.
Key features
What makes it stand outWho is VWO for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardGrowth
- Visual & Code Editor
- Unlimited Variation & Metrics
- Basic AI CoPilot Features (Variation Creation, Page Group Generation)
- Enhanced Targeting (URL, Device, Traffic Source, New vs Return, OS)
- Download & Share Report Summary
- Enhanced Support (Email & Chat Support; 24x5; First Response Time: 8 hours)
- No Data Retention Restriction
Pro
Everything in Growth, plus:
- Advanced Targeting & Reporting (URL, Device, Traffic Source, New vs Return, OS, Geo, UTM and more)
- Advanced AI CoPilot Features (Variation Creation, Page Group Generation, Targeting & Reporting)
- Guardrails Metrics
- Multi Variate Testing
- Pull Data via Integrations
- Download & Share Report
- Advanced Support (Phone Support, Availability: 24x5, First Response Time: 6 hours)
Enterprise
Everything in Pro, plus:
- Dedicated CSM & 1:1 Training
- All Targeting & Reporting Options
- Mutually Exclusive Groups
- Single Sign On (SSO)
- API Access
- 24x7 Support (First Response Time: 4 Hours)
Trust & presence
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