Amplitude
AI analytics platform — ask questions in plain English and get insights about user behavior, product performance, and growth opportunities
| What is it | AI analytics platform — ask questions in plain English and get insights about user behavior, product performance, and growth opportunities |
|---|---|
| Pricing | Freemium — from $49/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Claude AI, Make, Workato |
| Best for | analyzing user engagement to improve product features, running A/B tests on website or app experiences |
| Domain registered | 1996 |
Data updated Aug. 1, 2026
What does Amplitude do?
Amplitude is an AI-powered analytics platform that helps product, marketing, and data teams understand how people use their digital products. Instead of writing complex SQL queries or staring at confusing dashboards, you can ask questions in plain English and get answers about user behavior, feature adoption, and conversion funnels. The platform combines traditional product analytics with web analytics, session replays, and experimentation tools — all in one place.
What makes Amplitude stand out is its collection of AI features. AI Agents monitor your data 24/7 and alert you to issues or opportunities. AI Feedback turns customer comments from surveys, support tickets, and reviews into structured insights. AI Visibility shows you how large language models talk about your brand. And with the MCP (Model Context Protocol) integration, you can query Amplitude data directly from tools like Claude or Cursor. The platform also includes standard analytics features like behavioral cohorts, funnel analysis, retention tracking, and A/B testing.
Amplitude is best suited for product teams at mid-size to large companies who need to make data-driven decisions about what to build next. Marketing teams can use it to optimize campaigns and personalize content. Data teams appreciate the governance controls and integrations with the rest of their stack. The free plan supports up to 10,000 monthly tracked users, which makes it accessible for smaller teams to get started without upfront cost.
Key features
What makes it stand outWho is Amplitude for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardStarter
- 10K MTUs
- 2M Events
- 10K MTUs, up to 2M events
- Out-of-the-box analytics and templates
- Session Replay
- Unlimited feature flags
- Web Experimentation
- AI Feedback
- Unlimited sources and destinations
- Access to community and academy
Plus
- 300K MTUs
- 25M Events
- Up to 300K MTUs or 25M events
- Unlimited product analytics
- Behavioral cohorts
- Feature tagging
- Segmentation for Web Experimentation
- Custom audiences and syncs
- Online customer support
Growth
- Custom MTUs
- Custom Events
- Custom MTU or Event volume
- Advanced behavioral analysis
- Causal insights and monitoring
- Feature Experimentation
- Code editor for Web Experimentation
- Real-time streaming and syncs
- Predictive audiences
- Customer support
Enterprise
- Custom MTUs
- Custom Events
- Custom MTU or Event volume
- Cross-product analysis
- Advanced data and permission controls
- Mutual exclusion groups to scale A/B tests
- Multi-armed bandit experiments
- Predictive audiences
- Assigned account manager
Trust & presence
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