Bitly
Shorten URLs, generate QR codes, and create landing pages — all in one link management platform.
| What is it | Shorten URLs, generate QR codes, and create landing pages — all in one link management platform. |
|---|---|
| Pricing | Freemium — from €10/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | Claude AI, IFTTT, Integrately, Make, n8n, Workato, Zapier |
| Best for | shortening URLs for social media posts, generating QR codes for print materials |
| Domain registered | 2003 |
Data updated Aug. 1, 2026
What does Bitly do?
Bitly is a link management platform that lets you shorten URLs, generate QR codes, and build landing pages — all from one place. The tool is designed to help businesses and individuals create trackable, branded links that make every connection between content and audience more measurable. With over 256 million links and QR codes created monthly, Bitly is used by more than 600,000 paying customers globally.
The platform works by taking long URLs and turning them into short, custom links (like bit.ly/example). You can also generate dynamic QR codes that redirect to different destinations, and create simple mobile-optimized landing pages called Bitly Pages. Bitly includes analytics that show click and scan data, so you know which links perform best. A newer feature uses AI to suggest custom domain names for branded short links, but the tool's main value is in link creation, management, and tracking. It integrates with over 800 apps, including social media schedulers, marketing tools, and CRM platforms.
Bitly is most useful for marketers, social media managers, and small business owners who need to share links across channels and track engagement. Common use cases include shortening links for Twitter or Instagram bios, adding QR codes to print ads or packaging, and creating simple landing pages for product launches or event registration. If you just need a reliable way to manage links at scale with basic analytics, Bitly does the job without extra complexity.
Key features
What makes it stand outWho is Bitly for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
Everything in Free, plus:
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Everything in Core, plus:
- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
Everything in Growth, plus:
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
Everything in Premium, plus:
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.9% SLA uptime
- SSO logins
Trust & presence
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