Supermetrics
Automatically pull marketing data from platforms like Facebook and Google into spreadsheets, data warehouses, and BI tools.
| What is it | Automatically pull marketing data from platforms like Facebook and Google into spreadsheets, data warehouses, and BI tools. |
|---|---|
| Pricing | Paid — from $99/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | Claude AI, n8n |
| Best for | building marketing performance dashboards, automating monthly performance reports |
| Domain registered | 2009 |
Data updated Aug. 1, 2026
What does Supermetrics do?
Supermetrics is a data integration platform that moves your marketing data from various sources into a single location for analysis. It connects to over 100 platforms, including Google Analytics, Facebook Ads, Instagram, LinkedIn, and TikTok. You can set it up to automatically pull metrics like ad spend, impressions, clicks, and conversions into tools you already use, such as Google Sheets, Excel, BigQuery, Snowflake, or Looker Studio. This eliminates the need for manual exports and copy-pasting from dozens of different reports.
The tool works by providing pre-built connectors that handle the complex API integrations for you. You select your data source, choose your destination, and then pick the specific metrics and dimensions you want to import. A major advantage is its scheduling feature, which can refresh your data daily or hourly so your reports and dashboards are always current. It also handles data transformation, making inconsistent data formats from different platforms compatible and ready for analysis.
This is most useful for marketers, data analysts, and agency teams who spend significant time compiling reports. A common use case is an agency building a client performance dashboard in Google Data Studio that automatically updates with the latest data from multiple ad accounts. An in-house marketing team might use it to feed all their campaign data into a BigQuery data warehouse for deeper, custom analysis that isn't possible within the native platforms alone.
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