Appcues
Build in-app guides, onboarding flows, and announcements without writing code.
| What is it | Build in-app guides, onboarding flows, and announcements without writing code. |
|---|---|
| Pricing | Contact for Pricing |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Works with | Workato, Zapier |
| Best for | Onboarding new users to your web or mobile application, Announcing new features to existing customers |
| Domain registered | 2012 |
Data updated Aug. 1, 2026
What does Appcues do?
Appcues is a platform that lets you create and manage user onboarding experiences, feature announcements, and feedback surveys directly within your web or mobile application. You design guides, tooltips, and modals using a visual, no-code editor, then publish them to your live product. This allows you to guide users through your application's interface without needing engineering support for every change.
The tool works by providing a builder where you can point and click on elements in your app to attach messages or create step-by-step walkthroughs. You can set rules to show these guides to specific users based on their behavior, account type, or other attributes. Appcues includes analytics to track how many users see and complete your guides, helping you understand what works.
Product managers and growth teams at software companies are the primary users of Appcues. It is particularly useful for reducing the time it takes to onboard new users, decreasing support tickets by proactively explaining features, and validating product changes by gathering targeted feedback. Companies use it to improve user activation and retention by ensuring customers discover and understand the value of their product.
Key features
What makes it stand outWho is Appcues for?
Who benefits most from this toolTrust & presence
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